Job Title: Health Product Marketing Manager UBRJP00027763
Location: New York or San Francisco
Duration: 06 Months
Description:
-Location: New York or San Francisco
-Work will be hybrid, anchor days Tuesday´s and Thursday´s
3 top responsibilities for the role:
*Cross-Product and Product Areas Management: The role involves working across different products and product areas. This might include interacting and coordinating with various teams to achieve organizational objectives.
Component Responsibilities: The role has three key components:
*Carrying Some Product Responsibilities: This might involve taking ownership of specific product features or initiatives.
*Owning a Product Area: This means taking full responsibility for a particular area within a product, driving its vision, and managing its development and execution.
*Sales Enablement: Working closely with the sales team to support and enhance the product sales process.
*Localization Process Ownership: The individual will own some of the localization pieces, ensuring that products or components are appropriately adapted for different regions or markets.
Mandatory requirements:
- The candidate has to have b2b experience
-7 years of experience in the area, at least 5 years.
-Excellent people and communication skills to interact with colleagues, cross-functional teams, and external third parties
Bachelor’s degree in business, marketing, or healthcare; MBA preferred
What would be a plus or nice to have?
- To have B2B2C experience
Who will the candidate interface with on a regular basis?
This role will partner closely with the Health Partnership and Sales team on pitch narratives and materials for our B2B audience. This role will also lead the Medicaid research to prepare for the next product and partnership unlock.
About the role
is looking for an industry Product Marketing Manager for ’s growing healthcare business - Health. This role will work cross-functionally across Partnership, Sales, and Marketing teams to to craft B2B narratives and be responsible for developing high-performing pitch materials. This role will also conduct comprehensive market research for new target personas to inform messaging and GTM plans.
What you’ll do
● Partner closely with Sales and Partnerships teams to develop best-in-class B2B messaging and sales enablement materials
● Conduct market research on new target audiences to clearly define user personas and journeys, understand our competitive landscape, and develop product positioning and messaging to inform GTM strategies
● Work autonomously and cross-functionally in a fast-paced, rapidly growing environment
Basic Qualifications
● 5+ years demonstrated experience in B2B product marketing; B2B2C experience is preferred but not required
● Excellent people and communication skills to interact with colleagues, cross-functional teams, and external third parties
● Bachelor’s degree in business, marketing, or healthcare; MBA preferred
